view 生活道路が観光名所に 江島大橋（ベタ踏み坂）鳥取・島根県境

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This impressive bridge, also known as "Betabumi-zaka" (Full-Throttle Slope), connects Sakaiminato City in Tottori Prefecture with Eshima Island in Matsue City, Shimane Prefecture. Completed in 2004, it's 1.7 kilometers long and rises 44.7 meters above sea level, with a maximum gradient of 6.1%. Its steep appearance, especially when viewed with a telephoto lens, makes it look like a trick art. It gained national fame after being featured in a light car TV commercial in late 2013.

Creator's voice

Located at the foot of the Eshima Ohashi Bridge, this FamilyMart store became a popular spot for tourists after the bridge gained fame. The store manager noted a significant increase in inquiries and visitors, especially during holidays, with the parking lot often filled with cars and even large tour buses. The store is actively involved in planning and developing new souvenirs related to the bridge and the Eshima area.